고객가치기반 효과적 영업과 영업관리 관계지향적 영업으로의 전환 :: 영업나라 - 비즈니스피플 구인구직 채용ㆍ취업포털No.1, 비즈피플 영업나라

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고객가치기반 효과적 영업과 영업관리 관계지향적 영업으로의 전환

작성자: 관리자

조회: 569 등록일: 2022-07-17

현대적인 영업행위와 영업관리의 간단한 개관과 효과적인 영업방법론에 대해서 저술한 책이다. 관계가 왜 중요하고 관계가 어떻게 영업과정과 관리에 영향을 미치는가를 정리하고자 하였다. 영업에서 고려해야 하는 관계는 고객과의 관계뿐만 아니라 업무적으로 가장 많이 부딪치는 마케팅과의 관계 그리고 수직적인 상하 관계 등 다양한 내부적 관계를 고려해야 한다. 기본적으로는 고객과의 관계지향적 영업에 초점을 맞추고 더 나아가서 조직 내 수평적인 관계(예컨대 마케팅부서와의 관계 등) 및 수직적인 관계(보고라인 상의 상하관계 등)에 대해서 서술하였다. 다소 어려운 내용이 있지만 최대한 쉬운 용어를 사용하기 위해 노력하였다.     <span style="font-family: inherit; letter-spacing: 0px; font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">- <span style="font-family: inherit; letter-spacing: 0px; font-size: 12px; line-height: inherit; word-break: break-all; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit;">비즈피플 운영 전문 구인구직 사이트<span style="font-family: inherit; letter-spacing: 0px; font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"> -<span style="font-family: inherit; letter-spacing: 0px; font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">비즈피플   <a href="http://www.bizpeople.co.kr">www.bizpeople.co.kr</a><p style="font-family: dotum; color: rgb(32, 32, 32); line-height: 15px; word-break: break-all; background-color: rgb(255, 255, 255); border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">영업나라   <a href="http://www.youngupnara.co.kr/" target="_blank" style="cursor: pointer; font-family: inherit; color: rgb(32, 32, 32); text-decoration-line: none; letter-spacing: 0px; line-height: inherit; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">www.Youngupnara.co.kr</a><p style="font-family: dotum; color: rgb(32, 32, 32); line-height: 15px; word-break: break-all; background-color: rgb(255, 255, 255); border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(85, 85, 85); line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">영업인닷컴 <a href="http://www.youngupin.com/" target="_blank" style="cursor: pointer; font-family: inherit; color: rgb(32, 32, 32); text-decoration-line: none; letter-spacing: 0px; line-height: inherit; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">www.Youngupin.com</a><p style="font-family: dotum; color: rgb(32, 32, 32); line-height: 15px; word-break: break-all; background-color: rgb(255, 255, 255); border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(85, 85, 85); line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">세일즈잡    <span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><a href="http://www.salesjob.kr/" target="_blank" style="cursor: pointer; font-family: inherit; color: rgb(32, 32, 32); text-decoration-line: none; letter-spacing: 0px; line-height: inherit; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">www.salesjob.kr</a><p style="font-family: dotum; color: rgb(32, 32, 32); line-height: 15px; word-break: break-all; background-color: rgb(255, 255, 255); border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(85, 85, 85); line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">파트타임잡  <span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><a href="http://www.parttimejob.co.kr/" target="_blank" style="cursor: pointer; font-family: inherit; color: rgb(32, 32, 32); text-decoration-line: none; letter-spacing: 0px; line-height: inherit; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">www.PartTimeJob.co.kr</a><p style="font-family: dotum; color: rgb(32, 32, 32); line-height: 15px; word-break: break-all; background-color: rgb(255, 255, 255); border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(85, 85, 85); line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"> <p style="font-family: dotum; color: rgb(32, 32, 32); line-height: 15px; word-break: break-all; background-color: rgb(255, 255, 255); border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; margin-left: 40px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(85, 85, 85); line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">비즈피플 커뮤니티 영업.한국 창업.한국<a href="https://cafe.naver.com/youngupnara" target="_blank" style="cursor: pointer; font-family: inherit; color: rgb(32, 32, 32); text-decoration-line: none; letter-spacing: 0px; line-height: inherit; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;"><span style="font-family: inherit; letter-spacing: 0px; color: rgb(60, 63, 69); font-size: 12px; line-height: inherit; word-break: break-all; font-style: inherit; font-variant: inherit; font-stretch: inherit; margin: 0px; padding: 0px; border: 0px;">https://cafe.naver.com/youngupnara</a>  									<style type='text/css'> p { line-height:270%;}</style>



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